Let's get to it...
SxSW Schedule!
March 17th:
12:30 PM - Cash For Your Songs: Getting Music in Commercials Get the inside scoop into the advertising agency world in regard to placing music in commercials. Advertising players discuss how it all works, who to contact, real life success stories, tips and inside secrets. Austin Convention Center
Room 17AB
500 E Cesar Chavez St
2:00 PM – Today's World of Songwriter and Artist Music Licensing Deals
Whether it's songs in a video game, a feature film, a television series, a ringtone, streaming or download services, e-greeting cards, interactive dolls and toys, a Broadway show, or internet advertising, the opportunities for placing music in the traditional and new media world's of music are at an all time high. Explore the current state of the deal in an expanding media world. Austin Convention Center, Room 8BC, 500 E Cesar Chavez St
Whether it's songs in a video game, a feature film, a television series, a ringtone, streaming or download services, e-greeting cards, interactive dolls and toys, a Broadway show, or internet advertising, the opportunities for placing music in the traditional and new media world's of music are at an all time high. Explore the current state of the deal in an expanding media world. Austin Convention Center, Room 8BC, 500 E Cesar Chavez St
3:30 PM - Songwriters Explain Everything A memorable melody, verses and choruses that work well together, the ever-elusive bridge - the components of a great song are easily described, yet mysterious to the core. Our annual panel of songwriters focus on the creative end of their jobs, illustrating their stories with performances. This panel is presented with BMI. Austin Convention Center, Room 17AB, 500 E Cesar Chavez St
5:00 PM - Globe Trotting on an Indie Budget
Bands are getting offers to play internationally and are faced with a litany of issues that with careful planning, can be dealt with so a tour can be profitable. Do you need a tour manager/sound guy/merch person? How do you obtain visa's or work permits? What is a letter of invitation and who sends it to you? Van hire, train or air travel in country? How much merch should you bring? Is a booking agent vital? By planning carefully, an indie band can make money touring internationally even if their name isn't U2. Austin Convention Center, Room 13AB, 500 E Cesar Chavez St
Bands are getting offers to play internationally and are faced with a litany of issues that with careful planning, can be dealt with so a tour can be profitable. Do you need a tour manager/sound guy/merch person? How do you obtain visa's or work permits? What is a letter of invitation and who sends it to you? Van hire, train or air travel in country? How much merch should you bring? Is a booking agent vital? By planning carefully, an indie band can make money touring internationally even if their name isn't U2. Austin Convention Center, Room 13AB, 500 E Cesar Chavez St
8:00 PM – Allie Moss Creekside at Hilton Garden Inn, 500 N IH 35
March 18th:
11:00 AM - Music in the Night Austin Convention Center, Room 17AB, 500 E Cesar Chavez St
Musical performances are a staple of late night talk shows. Show bookers will discuss how they find and book bands. Advice will be offered on how musicians can better their odds in the process, and how bands and shows work together once confirmed to make the most of their shot.
Musical performances are a staple of late night talk shows. Show bookers will discuss how they find and book bands. Advice will be offered on how musicians can better their odds in the process, and how bands and shows work together once confirmed to make the most of their shot.
12:30 PM - Quickies 5: Artists Austin Convention Center, Room 10B, 500 E Cesar Chavez St Each artist blazes their own trail creatively, and forms partnerships to bring their music to their audience. There are no easy answers to reconciling creative and commercial concerns that come up. Candid advice helps, and our artists are bringing their experience to the quickies table.
2:00 PM – Marketing Your Music in an Overloaded World Austin Convention Center, Room 10A, 500 E Cesar Chavez St
We're overloaded with new--and established--services that claim to help get the word out and sell music. With so many options available, how do you choose the best marketing tools for you and your music? You can't do it all. What's really the best use of your time and energy? This panel will describe how several different social networking/marketing/online services work and what each one is best for, as well as strategies for maximizing the use of the services. Panelists from MXP4 (interactive widget) Sound Cloud, TuneCore, Top Spin, Reverb Nation, Facebook, etc. will explain and advise on what exists now and what's coming in the future.
We're overloaded with new--and established--services that claim to help get the word out and sell music. With so many options available, how do you choose the best marketing tools for you and your music? You can't do it all. What's really the best use of your time and energy? This panel will describe how several different social networking/marketing/online services work and what each one is best for, as well as strategies for maximizing the use of the services. Panelists from MXP4 (interactive widget) Sound Cloud, TuneCore, Top Spin, Reverb Nation, Facebook, etc. will explain and advise on what exists now and what's coming in the future.
2:30 PM – Freedy Johnston Austin Convention Center, Ballroom D Foyer, 500 E Cesar Chavez St
Acclaimed singer-songwriter Freedy Johnston will be stopping by the SX Bookstore to meet fans and sign copies of his albums.
5:00 PM – Who's Gonna Make Me a Star Now? Austin Convention Center, Room 16A, 500 E Cesar Chavez St
DEZ DICKERSON’s 40 year career as an artist, musician, producer, songwriter, executive, author, and entrepreneur includes five years as the original guitarist with Prince and The Revolution and five years as VP/A&R with StarSong Communications (now part of EMI). During his time as a member of the Revolution, Dez toured the U.S. and Europe extensively, as well as appearing on numerous network television programs and in nine music videos broadcast on MTV, VH-1 and numerous other outlets. He also appeared in the Warner Bros. motion picture "Purple Rain". Dez has worked with and written for Grammy Award- winning producers Jimmy "Jam" Harris and Terry Lewis, as well as producer Narada Michael Walden (producer of Whitney Houston, Aretha Franklin, Sheena Easton, and others). He has also written for Warner Bros. recording artists The Time, and Vanity 6. His music has appeared in the soundtracks of two films, "Purple Rain" and "National Lampoon's Summer Vacation". Dez has worked as producer/executive producer on over 80 albums. These albums have garnered a total of 19 Dove award nominations (winning 5) and one Grammy nomination. He currently serves as President/CEO of Pavilion Entertainment. He has released an autobiography entitled “My Time With Prince”, in which he chronicles his involvement in the meteoric rise of the pop icon, and is currently writing the follow up, entitled “Parties Weren’t Meant To Last”.
400 Nueces St
March 19th:
11:00 AM - Quickies 6: In the Studio
Great recordings start and finish with great people. Unravel the mysteries of the studio, and ask questions of producers and engineers who can make an artist sound great.
12:30 PM - Demo Listening Session 5
Austin Convention Center, Room 10A, 500 E Cesar Chavez St
Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job. Presenters:
Jaime Neely
A&R
Warner Bros Records Kileen Oberle
Dir of A&R Research/Scout Community/Artist Mgmt
Massive Creative Intelligence Agency Maureen Lloren
Glassnote
Jaime Neely
A&R
Warner Bros Records Kileen Oberle
Dir of A&R Research/Scout Community/Artist Mgmt
Massive Creative Intelligence Agency Maureen Lloren
Glassnote
Meet the women behind the mixing boards on some of today's biggest hits! Grammy winners and music industry veterans will talk about their experiences in the studio, dispense valuable advice about working with engineers and producers, and share tips for making it as a successful recording artist. One of the presenters I'm looking forward to hearing is Emily Wright - Vocal producer doing amazing work for many great artists!
3:30 PM - How Producers Are Defeating the Downward Spiral
Austin Convention Center, Room 18ABC, 500 E Cesar Chavez St
Established and upcoming producers and mixers discuss how to keep recorded music at a high quality as budgets fall lower and lower. What strategies work best as recorded music sales drop? Alternative sources of studio income will be explored. Innovative professionals will always find a market for their talent.
208 W 4th St.
Going home.
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