SXALX

So I'm thinking about approaching the South By Southwest (SXSW) people with the idea of rebranding it to be South By Alex (SXALX).
We'll see how that flies next Tuesday when I'm in Austin bumming around at panels and showcases.
I've already taken the time to try to acquire the domain of www.sxalx.com but it appears the Chinese have beaten me to it.

I really think things like SXSW are good (yet expensive) continuing education for the musician and music industry professional. If you go though, just remember to keep your receipts!
~me.