Placement Seeks You, Kind Of.

There's and interesting trend I'm seeing lately in the music placement field. Perhaps it has always been there, or it's a new way of thinking that has been evolving with the new music business.
It's one where music supervisors want the sound of a hit band or artist, but the sound of something else completely!
This is great for producers everywhere, but it is death for an artist attempting to craft their own sound. If pursued by someone trying to hone their own thing, it most definitely should be taken on like a second job that can easily be walked away from.
I assure you, the original artists the music supervisor is looking for the sound of didn't set out to sound like a previous artist.

Speaking of placements, I'd like to thank Canada's "Morning Live" for using me as bumper music on May 2nd!
Cheers!
~me.